Where Content Meets Merchandise
On June 13, 2025, the K-Content × Related Industries Business Networking Day was held in Myeong-dong, Seoul.
Led by the Korea Creative Content Agency (KOCCA), the event brought together content companies and businesses from various industries
to explore opportunities for collaboration.
With around 140 companies participating in over 300 one-on-one business meetings,
Rohani&Co. also joined the event, bringing a selection of production samples from HABBIHABBI.
What made the day interesting was how conversations naturally moved
beyond simply saying, "We can make this product,"
toward exploring what forms each company's content could take.
Even the same character or artwork can feel entirely different
when presented in a CD case, on fabric, or as a keyring.
Rather than choosing a product first,
the conversations began with the nature of the content itself
and the different forms it might take.
HABBIHABBI's experience in developing its own products helped make these conversations possible.
Alongside HABBIHABBI, Rohani&Co. also operates the lifestyle brand NIRVA,
giving the team hands-on experience in everything from product planning and development
to selling finished products and seeing how customers respond.
That experience shapes the way the team approaches production consultations.
Rather than simply answering whether something is possible,
they prefer to explore together what kind of design or configuration could make a product more interesting.
The conversations at this event were no different.
For a single piece of content, would a mini CD be the right fit,
or would a fabric item be more interesting?
Should it become a small keyring, or could the packaging itself be part of the product?
Instead of starting with a fixed answer,
the team explored different formats and compared the possibilities.
Beyond the Samples
The products displayed on the table that day were already finished works by HABBIHABBI.
Yet the moment they meet different content, they can become the starting point for something new.
Showing the formats developed so far,
while imagining what could be created together next.
That was what HABBIHABBI hoped to explore at this networking event.
Meetings that began with just a few samples naturally led to conversations
about merchandise that has yet to exist.
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